Design strategy / Graphic Design

Alameda County Transportation Authority
Marketing

With our partners at Next Steps Marketing we execute all design needs for Alameda CTC’s marketing and advertisement campaigns. This collaboration has allowed us to work on many different aspects of their outreach and visual design needs, spanning the design of Annual Reports, Independent Watchdog reports, icon sets, powerpoint presentations, social media, virtual event graphics, community microsite and one of our personal favorites, the “I Bike__” ad campaign, where the goal is to generate positive awareness of the possibility to travel per bike ANYWHERE!

The Challenge

An Inspiring Ad

Especially in the COVID scenario biking became a safe alternative mode of transport compared to other transit options. How do we create an inviting ad that can work in a multitude of platforms like bus tails, bus stops, banner ads on a phone, computer, tablet, or in print for a multitude of situations such as to volunteer, work, play, exercise, relax, and tie in the idea of public transit like bus, BART? Well, this multi-departmental collaboration kept it: Simple!