Approach

Our Goal

We design a highly visual website that turns the Port into the destination it is.

The directives we distilled from the interviews were:

• Drive Revenue through hosted businesses and other fees

• Show Quality & Diversity of staff and guests

• Engage Community to become part of the Port

• Always depict Land and Sea in combination

The new website preserved most of the major directions we determined. They use beautiful hero images to promote their destination and marketing initiatives and show diverse images of land and sea as they utilize the logo colors throughout the page. A map is front and center to showcase the expanse of the Port property. The map is interactive and allows the user to quickly find destinations.

Unfortunately, the next step to motivate the businesses and partner agencies to update their information in Openstreets, to make the map truly useful and a valuable asset to visitors and owners hasn’t been implemented yet.