Branding / Logo Redesign / Brand guide
Platypus Wine Tours
In 2021, we redesigned Platypus Wine Tours logo and gave them a brand refresh with our partners at Brandsthatdeliver (Brand Strategy). We were responsible for translating the strategy into a visual representation. The goal was to:
Reimagine the existing logo(s)
Keep the casual style but simplify it
Make it timeless
The Challenge
Platypus with a touch of Napa elegance
How do you represent the deep knowledge of all the guides and hosts that work for Platypus and at the same time the easygoing nonpretentious attitude they are delivering it with? They wanted to keep their established name but unify the different appearances that had been developing over time. Brandsthatdeliver develop a new slogan for them: Thoughtfully Crafted.
Our journey began here - Original logo and brand identity
Process
Variety and Character
We explored a variety of sketches and illustrations styles and came back to what was already working really well, but in a simplified version of the current logo that would work well on print, online, and on their buses.
The first explorations went wide also because we didn’t utilize our Stylescape system to narrow down the style. This meant going into many different directions to understand what the client and their customers would resonate with. Here is a subset for different iterations.
Results
Loyal Clientele
The simplified Platypus logo lends itself to be used in all situations and speaks to the people who’ve known them for years, as well as to the current clientele that like the sophistication of going on a wine tasting, and are themselves down to earth and looking for an informative yet playful experience.
