Branding / Identity Design / WEBsite / Graphic Design
The Moxie Agency | PR Firm
InkëDesign partnered with Green Ideas to support the Napa Valley Transportation Authority (previously the Napa County Transportation and Planning Agency) with branding and marketing research development services. Napa County was facing major traffic congestion and needed to get more people to ride the bus - Napa Valley Register, “NCTPA Looks to Boost It’s Identity With Voters”.
The Vine, the transportation arm of the agency, also needed a re-fresh, and so 2 brands were born: NVTA and the V icon for the Vine.
New Identity New Logo
Since each city has it's own character and identity with a city seal and it's own brand the challenge was to get all of them engaged, excited and included in the newly established brand.