Branding / GRAPHIC Design / Design Strategy / Marketing Concept

Superhero | San Mateo County Transportation SMCTD  

We filled their bus driver application funnel and driving classes month in advanced. 

SamTrans struggled to get more drivers for their buses after the pandemic and to implement their new ambitious rout-plans.

Bus drivers became heroes that got essential workers and residents from A to B, risking their own health during COVID. 

We put them as super hero’s on the side of the buses, capes flying off their shoulders down the side of the buses. Wee creeated a billboard campaign, and transformed bus shelters into superhero recruitment stations.