Branding / Design Strategy / GRAPHIC Design / Marketing Concept

San Mateo - RidePlus Lyft Style Van Service

Huge success of a doubted idea. SamTrans launched a Lyft style van service - with extremely affordable trip fares.

This concept had failed in many regions before so even people in the organization were skeptical.

We helped make it a huge success, naming it RidePlus, designing the brand, designing the vans, creating the advertisment. The vans are well used in Halfmoon Bay and East Palo Alto, since summer 2023 serving people in need to get from remote places to work, the doctor or grocery store.

Output: Named it RidePlus to reflect a positive extension of SFMTA’s bus service. Designed the wrapes of the sporty and inviting looking vans using the SFMTA's colors. Created multilingual mailers, brochures, posters, digital assets, assisted with the app design, and landing page on SamTrans.com.